While working at Brandpoint, we were commissioned to deliver a fitting visual identity for Know & Love, the London-based home and lifestyle store. It needed to reflect the care taken in selecting products and the personal connection with local craftspeople. Know & Love is all about personal connection and community. Most products are made within just a few miles from the store in Stoke Newington, North East London. Every product has a heartfelt story of friendship, family, memory, or local connection.

With direction from Brandpoint’s creative director, I created the logo and a set of minimal illustrations representing each product category. I then used these elements to create various brand applications including ticketing, loyalty cards, packaging, storefront, and logo animation.